Assistant Professor of Marketing · Mays Business School, Texas A&M University
Sriniketh Vijayaraghavan
I study how laws and new technologies change what people buy and do.
Who became a smoker, by year of birth
On January 2, 1971, cigarette commercials left American radio and television, and so did the anti-smoking advertisements broadcasters had been required to air since 1967. The line stops at the people born in 1953, the last to finish their teens before the ban. Draw where you think it went next, then see the survey. The paper →
Research
All papers →Gambling Spillovers
ForthcomingOnline sports betting and state lottery sales. Management Science.
Unexpected Outcomes of Vice Regulation
Revise and resubmitAge-verification laws for pornography sites and rape offenses. Journal of Marketing.
When AI Becomes a Dating Alternative
Revise and resubmitGenerative AI and dating app use. Journal of Marketing Research.
The Chilling Effect of Dobbs
Third roundHealth app use after the Dobbs opinion leaked. Information Systems Research.
Cigarette Advertising Bans
Working paperThe 1971 broadcast ban on cigarette ads and deaths from smoking.
About
I am an assistant professor at the Mays Business School, Texas A&M University.
I received my Ph.D. in Quantitative Marketing from the University of Wisconsin–Madison in 2024, after three years at American Express in machine learning and risk management.
Recent
- “Unexpected Outcomes of Vice Regulation” invited to revise and resubmit at Journal of Marketing.
- “When AI Becomes a Dating Alternative” invited to revise and resubmit at Journal of Marketing Research.
- “The Chilling Effect of Dobbs” enters its third round of review at Information Systems Research.
- “Gambling Spillovers: Evidence from Online Sports Gambling and State Lotteries” accepted at Management Science.